{"id":6778,"date":"2019-09-05T21:22:59","date_gmt":"2019-09-05T12:22:59","guid":{"rendered":"http:\/\/bbs.kyoudoutai.net\/blog\/?p=6778"},"modified":"2019-09-05T21:22:59","modified_gmt":"2019-09-05T12:22:59","slug":"%e3%82%a4%e3%82%b1%e3%82%a2%e3%80%80%ef%bd%9e%e9%a1%a7%e5%ae%a2%e3%82%92%e8%82%b2%e3%81%a6%e3%82%8b%e3%81%93%e3%81%a8%e3%81%8c%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%83%bb","status":"publish","type":"post","link":"http:\/\/bbs.kyoudoutai.net\/blog\/2019\/09\/6778.html","title":{"rendered":"\u30a4\u30b1\u30a2\u3000\uff5e\u9867\u5ba2\u3092\u80b2\u3066\u308b\u3053\u3068\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8"},"content":{"rendered":"

\u4eca\u56de\u306f\u300cIKEA\u300d<\/span>\u3067\u3059\u3002\u4eca\u56de\u3082\u300c\u6226\u7565\u306e\u6559\u5ba4\u300d<\/span>\uff08\u9234\u6728\u535a\u6bc5\u8457\uff1a\u30c0\u30a4\u30e4\u30e2\u30f3\u30c9\u793e\uff09<\/span>\u3092\u53c2\u8003\u306b\u3057\u3066\u5c55\u958b\u3057\u307e\u3059\u3002<\/p>\n

\"\u3053\u306e\u5199\u771f\u306f\u30b3\u30c1\u30e9\u304b\u3089\u304a\u501f\u308a\u3057\u307e\u3057\u305f\"<\/a>

\u3053\u306e\u5199\u771f\u306f\u30b3\u30c1\u30e9<\/a>\u304b\u3089\u304a\u501f\u308a\u3057\u307e\u3057\u305f<\/span><\/p><\/div>\n

\u300cIKEA\u300d\u306f\u3001\u304a\u3057\u3083\u308c\u306a\u5317\u6b27\u30c7\u30b6\u30a4\u30f3\u306e\u5bb6\u5177\u3092\u4f4e\u4fa1\u683c\u3067\u63d0\u4f9b\u3059\u308b\u3001\u30b9\u30a6\u30a7\u30fc\u30c7\u30f3\u767a\u7965\u306e\u4e16\u754c\u6700\u5927\u306e\u5bb6\u5177\u8ca9\u58f2\u5e97\u3002\u58f2\u4e0a\u9ad84\u5146\u5186\u3001\u7d14\u5229\u76ca4000\u61b6\u5186\u3001\u5f93\u696d\u54e115\u4e07\u4eba\u4ee5\u4e0a\u306b\u53ca\u3076\u5de8\u5927\u4f01\u696d\u306f\u30011943\u5e74\u306b17\u6b73\u306e\u30a4\u30f3\u30b0\u30f4\u30a1\u30eb\u30fb\u30ab\u30f3\u30d7\u30e9\u30c3\u30c9\u304c\u5275\u696d\u3057\u305f\u5b89\u58f2\u308a\u96d1\u8ca8\u5e97\u304b\u3089\u59cb\u307e\u308a\u307e\u3057\u305f\u3002
\n1947\u5e74\u306b\u5730\u5143\u5bb6\u5177\u5e97\u3068\u5951\u7d04\u3057\u3066\u683c\u5b89\u306e\u5bb6\u5177\u8ca9\u58f2\u306b\u4e57\u308a\u51fa\u3059\u3068\u3053\u308c\u304c\u30d2\u30c3\u30c8\u3057\u3001\u9806\u8abf\u306b\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u6b21\u7b2c\u306b\u7af6\u5408\u3068\u306e\u4fa1\u683c\u7af6\u4e89\u306b\u5dfb\u304d\u8fbc\u307e\u308c\u3001\u3055\u3089\u306b\u4ed5\u5165\u5148\u3067\u3042\u308b\u5bb6\u5177\u30e1\u30fc\u30ab\u30fc\u3068\u306e\u53d6\u5f15\u505c\u6b62\u3092\u98df\u3089\u3044\u3001\u7aae\u5730\u306b\u8ffd\u3044\u8fbc\u307e\u308c\u307e\u3059\u3002<\/p>\n

\u305d\u3053\u3067\u30ab\u30f3\u30d7\u30e9\u30c3\u30c9\u306f\u3001\u696d\u754c\u304c\u898b\u5411\u304d\u3082\u3057\u306a\u304b\u3063\u305f\u82e5\u3044\u5bb6\u65cf\u3092\u30bf\u30fc\u30b2\u30c3\u30c8<\/span>\u306b\u3057\u307e\u3059\u3002
\n\u305d\u3057\u3066\u300c\u4f4e\u4fa1\u683c\u3067\u826f\u8cea\u306e<\/span>\u300d\u5bb6\u5177\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001\u4eca\u306e\u30a4\u30b1\u30a2\u306e\u539f\u70b9\u3067\u3042\u308b\uff15\u3064\u306e\u30b3\u30b9\u30c8\u524a\u6e1b\u306e\u65b9\u6cd5\u3092\u63a1\u7528\u3057\u307e\u3059\u3002<\/p>\n

\uff15\u3064\u306e\u30b3\u30b9\u30c8\u524a\u6e1b\u65b9\u6cd5<\/span><\/strong>
\n \u2460\u3000\u5927\u91cf\u8cfc\u5165\u30fb\u6ce8\u6587\u306b\u3088\u308b\u30c7\u30a3\u30b9\u30ab\u30a6\u30f3\u30c8\u3092\u9054\u6210\u3059\u308b<\/span>
\n \u2461\u3000\u5bb6\u5177\u3092\u7d44\u7acb\u5f0f\u306b\u3057\u3066\u8f38\u9001\u8cbb\u3092\u5b89\u304f\u6e08\u307e\u3059<\/span>
\n \u2462\u3000\u9867\u5ba2\u306f\u30b7\u30e7\u30fc\u30eb\u30fc\u30e0\u3067\u5bb6\u5177\u3092\u898b\u3066\u5009\u5eab\u304b\u3089\u81ea\u5206\u3067\u904b\u3073\u51fa\u3057\u3001\u8eca\u3067\u6301\u3061\u5e30\u308b<\/span>
\n \u2463\u3000\u9867\u5ba2\u306f\u81ea\u5206\u3067\u5bb6\u5177\u3092\u7d44\u307f\u7acb\u3066\u308b<\/span>
\n \u2464\u3000\u5927\u91cf\u8ca9\u58f2\u3092\u5fb9\u5e95\u3057\u3001\u4f4e\u3044\u30de\u30fc\u30b8\u30f3\u306b\u6291\u3048\u308b<\/span><\/p><\/blockquote>\n

DIY\u306f\u7b2c\u4e8c\u6b21\u4e16\u754c\u5927\u6226\u5f8c\u306e\u30ed\u30f3\u30c9\u30f3\u3067\u3001\u300c\u7834\u58ca\u3055\u308c\u305f\u8857\u3092\u81ea\u5206\u305f\u3061\u3067\u5fa9\u8208\u3055\u305b\u3088\u3046\u300d\u3068\u59cb\u3081\u305f\u52d5\u304d\u3067\u3059\u304c\u3001\u305d\u308c\u4ee5\u524d\u304b\u3089\u30e8\u30fc\u30ed\u30c3\u30d1\u3067\u306f\u4f4f\u5c45\u3092\u81ea\u524d\u3067\u30b1\u30a2\u3057\u3066\u3044\u304f\u3053\u3068\u306f\u3001\u6587\u5316\u306e\u4e00\u3064\u3067\u3057\u305f\u3002\u306a\u306e\u3067\u5bb6\u5177\u3092\u81ea\u5206\u3067\u7d44\u307f\u7acb\u3066\u308b\u3053\u3068\u306b\u7279\u306b\u62b5\u6297\u304c\u306a\u304b\u3063\u305f\u3053\u3068\u3082\u3001\u30a4\u30b1\u30a2\u65b9\u5f0f\u304c\u6d78\u900f\u3059\u308b\u8981\u56e0\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u3002\u2605\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u52dd\u5229\u3068\u3044\u3048\u307e\u3059\u3002<\/span><\/p>\n

\u30a2\u30e1\u30ea\u30ab\u306e\u7d4c\u55b6\u5b66\u8005\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u7684\u6a29\u5a01\u3067\u3042\u308b\u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3059\u308b\u305f\u3081\u306e\uff15\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u63d0\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u2460\u3000\u8abf\u67fb\uff08research\uff09<\/span><\/strong>
\n \u5e02\u5834\u6a5f\u4f1a\u306e\u8abf\u67fb\u3002\u4e0d\u6e80\u3084\u554f\u984c\u3092\u691c\u51fa\u3059\u308b\u3053\u3068\u3084\u3001\u3088\u3044\u826f\u3044\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u60f3\u5b9a\u3059\u308b\u3002<\/span><\/p><\/blockquote>\n

\u4f8b\uff1a\u30a4\u30b1\u30a2\u3000\u82e5\u3044\u5bb6\u65cf<\/span>\u306f\u9ad8\u4fa1\u306a\u5bb6\u5177\u306f\u8cb7\u3048\u306a\u3044\u3001\u72b6\u6cc1\u3092\u628a\u63e1\u3002<\/p>\n

\u2461\u3000STP<\/span><\/strong>
\n \u540c\u3058\u30cb\u30fc\u30ba\u3092\u6301\u3064\u6d88\u8cbb\u8005\u306e\u533a\u5206\uff08segmentation\uff09\u3092\u660e\u78ba\u306b\u3057\u3066\u3001\u81ea\u793e\u304c\u4e0a\u624b\u304f\u6e80\u8db3\u3055\u305b\u3089\u308c\u308b\u3068\u3053\u308d\u3092\u5bfe\u8c61\u5316\uff08targeting\uff09\u3059\u308b\u3002\u305d\u306e\u4e0a\u3067\u81ea\u793e\u306e\u30aa\u30d5\u30a1\u30fc\u3092\u3088\u308a\u9ad8\u304f\u8a55\u4fa1\u3057\u3066\u3082\u3089\u3046\u5730\u4f4d\uff08positioning\uff09\u3092\u78ba\u4fdd\u3059\u308b\u3002<\/span><\/p><\/blockquote>\n

\u4f8b\uff1a\u30a4\u30b1\u30a2\u3000\u9ad8\u4fa1\u306a\u5bb6\u5177\u3092\u8cb7\u3046\u4f59\u88d5\u304c\u306a\u3044\u82e5\u3044\u5bb6\u65cf\u3092\u5bfe\u8c61\u306b\u3001\u4f4e\u4fa1\u683c\u3067\u304a\u3057\u3083\u308c\u306a\u5317\u6b27\u30c7\u30b6\u30a4\u30f3\u306e\u5bb6\u5177<\/span>\u3092\u63d0\u793a\u3059\u308b\u3002<\/p>\n

\u2462\u3000\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\uff08\uff14\u3064\u306eP\uff09<\/span><\/strong>
\n \u9867\u5ba2\u304c\u88fd\u54c1\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u88fd\u54c1\uff08product\uff09\u3001\u4fa1\u683c\uff08price\uff09\u3001\u6d41\u901a\u30c1\u30e3\u30f3\u30cd\u30eb\uff08place\uff09\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08promotion\uff09\u306e\uff14\u3064\u306e\u8981\u7d20\u3092\u8a2d\u8a08\u3059\u308b\u3002<\/span><\/p><\/blockquote>\n

\u4f8b\uff1a\u30a4\u30b1\u30a2\u3000\u5bfe\u8c61\u9867\u5ba2\u306b\u9069\u3057\u305f\u4fa1\u683c\u8a2d\u5b9a\u3068\u3001\u305d\u306e\u305f\u3081\u306b\u5fc5\u8981\u306a\u300c\u81ea\u5206\u3067\u904b\u3073\u51fa\u3057\u3066\u3001\u81ea\u5206\u3067\u7d44\u307f\u7acb\u3066\u308b<\/span>\u300d\u4ed5\u7d44\u307f\u3065\u304f\u308a\u3068\u305d\u306e\u30a2\u30d4\u30fc\u30eb\u3002<\/p>\n

\u2463\u3000\u5b9f\u65bd\uff08implementation\uff09<\/span><\/strong>
\n \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\u3067\u8a2d\u8a08\u3055\u308c\u305f\u88fd\u54c1\u30fb\u4fa1\u683c\u30fb\u6d41\u901a\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u6bb5\u968e\u3002\u8a2d\u8a08\u610f\u56f3\u304c\u7d20\u6674\u3089\u3057\u304f\u3068\u3082\u5b9f\u73fe\u3055\u308c\u306a\u3051\u308c\u3070\u610f\u5473\u306f\u306a\u304f\u3001\u8ab2\u984c\u3092\u4e57\u308a\u8d8a\u3048\u308b\u306b\u306f\u90e8\u9580\u9593\u306e\u9023\u643a\u304c\u5f37\u304f\u6c42\u3081\u3089\u308c\u308b\u3002<\/span><\/p><\/blockquote>\n

\u4f8b\uff1a\u30a4\u30b1\u30a2\u3000\u4f4e\u4fa1\u683c\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u5de5\u592b\u3068\u3057\u3066\u300c\u30d5\u30e9\u30c3\u30c8\u30d1\u30c3\u30af<\/span>\u300d\u65b9\u5f0f\u3092\u63a1\u7528\u3002\u5e73\u3089\u306a\u6bb5\u30dc\u30fc\u30eb\u306b\u30d1\u30fc\u30c4\u3092\u30b3\u30f3\u30d1\u30af\u30c8\u306b\u53ce\u7d0d\u3059\u308b\u3053\u3068\u3067\u3001\u904b\u9001\u4e0a\u306e\u7a4d\u8f09\u52b9\u7387\u3092\u9ad8\u3081\u3001\u7269\u6d41\u30b3\u30b9\u30c8\u3092\u5727\u7e2e\u3002\u3053\u306e\u3053\u3068\u3067\u914d\u9001\u6642\u306b\u5546\u54c1\u3092\u50b7\u4ed8\u3051\u308b\u5371\u967a\u6027\u3082\u8efd\u6e1b\u3002\u4e00\u65b9\u3067\u5bb6\u5177\u306e\u30c7\u30b6\u30a4\u30ca\u30fc\u306f\u30d5\u30e9\u30c3\u30c8\u30d1\u30c3\u30af\u306b\u3088\u308b\u68b1\u5305\u3092\u524d\u63d0\u306b\u3001\u8a2d\u8a08\u3057\u3066\u3044\u308b\u3002<\/p>\n

\u2464\u3000\u7ba1\u7406\uff08control\uff09<\/span><\/strong>
\n \u5b9f\u65bd\u3055\u308c\u305f\u7d50\u679c\u3068\u3057\u3066\u306e\u5e02\u5834\u306e\u53cd\u5fdc\u306b\u8033\u3092\u50be\u3051\u3001\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u6210\u679c\u3092\u5411\u4e0a\u3055\u305b\u308b\u6539\u5584\u3092\u884c\u3046\u3002\u76ee\u7684\u5730\u3068\u73fe\u5728\u306e\u4f4d\u7f6e\u3092\u5e38\u306b\u78ba\u8a8d\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a08\u753b\u3092\u6b63\u3057\u304f\u6a5f\u80fd\u3055\u305b\u308b\u3002<\/span><\/p><\/blockquote>\n

\u3053\u306e\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30fb\u30d7\u30ed\u30bb\u30b9\u306f\u3001\uff15\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306e\u982d\u6587\u5b57\u3092\u53d6\u308a
\n\u300cR \u2192 STP \u2192 MM \u2192 I \u2192 C<\/span>\u300d\u30d7\u30ed\u30bb\u30b9\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002\u3084\u306f\u308a\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u6642\u4ee3\u306e\u610f\u8b58\u6f6e\u6d41\u3092\u6349\u3048\u308b\u300c\u2460\u8abf\u67fb\u300d\u3002\u3053\u3053\u304c\u30ba\u30ec\u3066\u3044\u308b\u3068\u305d\u306e\u5f8c\u306e\u691c\u8a0e\u306f\u5f92\u52b4\u306b\u7d42\u308f\u308a\u307e\u3059\u3002<\/p>\n

\u305d\u3057\u3066\u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc\u6559\u6388\u306f\u3001\u73fe\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u6b21\u306e\u3088\u3046\u306b\u5b9a\u7fa9\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u5229\u76ca\u306b\u7d50\u3073\u4ed8\u304f\u9867\u5ba2\u3092\u898b\u51fa\u3057\u3001\u7dad\u6301\u3057\u3001\u80b2\u3066\u308b\u79d1\u5b66\u3067\u3042\u308a\u3001\u6280\u80fd\u3067\u3042\u308b\u300d<\/span><\/strong><\/p><\/blockquote>\n

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